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I produce a special epub just for Smashwords because they have a little pickiness about the copyright page. I do not link to my Amazon page. I link to my website, twitter, and mailing list.
The goal is to get people on your email list. That is your most important marketing tool (based on my research). So you should be thinking of finding ways to drive to that.
In the past I have had links to Amazon in my epubs that have gone to Apple and they have not complained.
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