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Many torrents include the content and URL files to link back to the "pirate's" site. Why go to the site? To get more content. While you're there, the site has ads. That is how the "pirate economy" works in many cases.
This site has ads... most forums do, it's how they make money. Some are very profitable indeed. Why not embrace this "pirate economy"? Authors could create their own sites, or band together. I think the TOR site is a major missed opportunity. I think they have a great collection of authors, editors and fans there. The blog format is awful, they need a real forum, and they could charge a subscription or use advertising. Give the books away, release them into the wild. Revenue comes not from the books but from the site.
The site owner (publisher?) pays the authors to participate on the site and produce content. Readers who become fans become site members/visitors, and the site itself generates the revenue.
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