It's interesting to read Apple's defense. They seem to be making marketing sound bites for the media coverage rather then making a defense on the charges.
Quote:
"We wanted to treat everybody on a level playing field such that big publishers would be treated the same as small publishers," Saul argued. "It was all about Apple and our ability to launch a bookstore that would be the best on the planet."
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That's not a statement I would expect from an attorney. I suspect they are playing to the court of public opinion. Spin it as much as they can, pay the fine and then play the victim.
news.cnet.com/8301-13578_3-57587613-38/apple-we-wanted-a-level-playing-field-for-publishers/