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I suppose it depends. Over at the kboards writer's cafe, there's been a lot of talk about D2D. Some people use it to get into iBooks and for nothing else (apparently if you dont' have a mac it can be a challenge to get listed there). I'm considering using them for my stories, because I don't want to have to monitor so many outlets simultaneously - it's worth it for me to get the accounting done in just one place rather than setting up accounts for kobo, B&N, iBooks, Diesel, and however many other places.
I suppose that, if you're selling in the hundreds or thousands of copies, that 15% can really hurt, and it makes more sense to set up your own accounts. I don't think there's that kind of market for my fairy tales, and so it's probably worth it to not have the additional hassle.
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