Quote:
Originally Posted by fjtorres
In the case of ebooks, the same ebookstore might find itself selling the same book published by different publishers in different regions. And since most traditional publishers price their ebooks as a function off their pbook prices, that means that areas that protect pbooks are also impacting ebook pricing.
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I understand all you said. I just don't understand same store - same publisher - same book - different price in different countries and then couponable in US and India but not in UK. If agency-pricing applies to Penguin books, then why do they allow use of coupon in US and India (internationally), but not in UK?
Also, I am not 100% sure, but I think that Kobo doesn't have any kind of presence in India. I am saying Kobo India because I don't know what kind of prices do other countries where Kobo doesn't have presence have. But bill is in US$, not in Rupees. At the same time, in India pbooks are cheaper than in US or Europe (with usually printed tag "for sale in India only" or "India, Nepal only"), so when you compare the prices of ebooks available to Indian readers in majority of cases it is cheaper to buy pbook than ebook (Google play has some really good prices, but they just started selling in India, so I don't expect it to last).
My only conclusion so far has been that the major consideration in deciding the price of ebook is not the value or rather costs involved but the estimate of how much the customers are willing to pay and the size of the market, i.e. profit.