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I think if you want the reader to be sympathetic to her you will need more of a reason than he's her competition in some way. Maybe he was responsible for the murder of a friend or loved one of the woman or he had assaulted her in the past which leads her to start her business in the hopes of eventually getting revenge on him for the act. Plain greed alone won't quite cut it as far as her reason for killing him when a chance presents itself.
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