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It seems like a media campaign to scare people from visiting pirate sites.
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I agree. Sounds like a FUD campaign.
Besides, how would you make an ebook launch malicious code on a device that most people wouldn't be opening the ebook with to read on in the first place? Let alone on a reading device that doesn't execute scripts? Are there
really that many ebook reading apps/devices out there that would be susceptible to the usual malware techniques (never mind the memory-resident programs designed to thwart such threats)?
Unless they're talking about putting malicious programs out there with the names of popular books with the mindset of: "Have no worries about this fishy-looking executable that we want you to believe is the ebook you've been searching for! Go ahead and click it!" To which I say; "yeah... great plan."