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I happen to buy 95% of my ebooks at Amazon because it has almost everything I want at the price I want (ahem with my ahem US address ahem). Because of that, it's awfully convenient for me to use a Kindle for my reading because nearly all of my content is already on Amazon's servers and the remainder I can still load easily and sync across devices using the personal docs system.
So for the moment, that buys my loyalty to a degree. It might be different if I bought most of my material elsewhere.
The higher definition Kobo with the better lighting doesn't really get a look-in because I'm not dissatisfied with the PW in either of these areas. So for me to switch now, it would need to be that Amazon have banned me from being a customer or something similarly drastic.
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