[TechniSol]

haydnfan,

Or put another way, nearly half of Kobo's customers who participated thought they could do better. Part of the reason I slanted my original observation was that the poll itself is slanted so that only forty percent of the voting categories were negative based on the verbal tags attached. That skews the poll positively to begin with beyond people's naturally positive bias.

If I were Kobo I'd be very uncomfortable with a poll of activist core customers in which nearly half thought I could be doing better... they'd be a whole lot better off seeing a bell curve primarily distributed at 75% satisfaction from the advanced users who tend to populate forums, or do you think having as many dislike what you're doing as like what you're doing is the way to be successful in business?

Bear in mind that these are people who already liked your product enough to buy initially so results are overwhelmingly positively skewed, or should be. When half of them are telling you that you could do better, especially with higher distributions among the most negative possible categories that is telling.