Quote:
Originally Posted by TheJohnNewton
BTW, I've had a Kindle since February, read about ebooks on this site, work in IT, am generally considered a "geek" or "tech nerd" and I had no clue about the eReader format. Why would I as a Kindle owner? Why should I have to as an ebook consumer? How likely is Joe Consumer to know? Why should he have to?
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Well, the ereader format goes back many years -- some of us read books in that format on our first Palm PDAs. They are marketing to a base of customers who know what the format is...I don't see why they should need to accomodate Kindle owners?