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It's possible that the Kindle Worlds program will never connect to works with a single author. All three of the current worlds are works-for-hire owned by Warner Brothers; it's probably harder to get an author to go along with "random people can write in your world without your specific consent each time" than to convince a company to set up editors to oversee tie-in stories.
Kindle Worlds may stick to tv shows and movies, where the copyright owner is the company, not any author who's been involved in creating content for them. There's some sense to that--it's easier to market books related to something with an audience measured in millions than one measured in thousands.
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