Whether that's gospel truth or just marketing hype, according to
latest forecasts South Korea continues to see a tremendous surge in popularity for e-books. Thanks to big companies such as Amazon.com and SK Telekom tapping the domestic e-book market, and to a national passion (and, some say, obsession) for the Internet and everything digital, sales are expected to expand more than threefold to 140b won ($144m) this year and to surpass 300b won in 2007.
Just as the Koreans embrace cyber-age with a frenzy all their own, it wouldn't surprise me if despite the forthcoming introduction of the
Sony Reader and other
advanced e-book reading devices, e-books will remain a niche technology in the Western world for a very long time.
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In Korea e-books are soaring