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Interesting. Though I think it has more applications in the retail/sign/display segment than in e-reading applications. (As in the Sale tag example.)
Still, any moves forward in e-ink type technologies are encouraging. Even aside from the power and eyestrain debates over the various display types, I just find the look of eInk more aesthetically pleasing.
That red looks rich and nicely saturated. It's a "real" red, not a pastel, washed-out, or pinkish red. This give hope for a good full-color eInk some day.
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