Way for the Obama's to go... if he doesn't win the election at least they have a short-term cash-cow to bring in some extra income!
That was semi-OT, but back to the topic: I personally don't care for exclusive content, it is actually annoying and pretty much entices rippers as a nice target to pirate. Outside of the book world, I hate exclusive content with video games too. Most game design firms have shied away from this recently and jumped ship from being locked into one console, but there are still "exclusive" content for each system with a specific game. Check out the recently released Soul Caliber IV, same game but with a console specific character for each. I own both consoles, PS3 & XBox 360, but there's no way in hell I'm gonna buy a copy for each just for the exclusive character; if I had to choose it's always going to be the PS3 since I'll probably have it longer with its Blueray capabilities.
In short, exclusive content sucks.