So finally 3 years after they launch the reader down under the get around to opening a local reader store.
https://au.readerstore.sony.com/
http://www.theaustralian.com.au/aust...-1226637622875
They are offering a free book to those that sign up no details as yet to what that book is as I'm still waiting for the account confirmation email
*edit* Free book is Friendship Bread by Darien Gee