Quote:
Originally Posted by duckeedoug
I hope that Target will actually have a working display. Once the customer actually see the screen I believe this a huge selling point for the reader.[snip]
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The biggest selling point, sad to say, is that it has to be seen by people who actually read books, and I'm not so sure that the average Target customer is the same as the average B&N or Borders customer. I think that if they were to make a bigger splash about their "romance" books (it seems like the last 6 or 8 "new releases" e-mails have had an inordinate number of romance titles) they would get a larger crowd of potential readers who would like to have a convenient way to keep their back titles with them -- my wife is a huge romance fan and she is constantly going back to her favorite books and re-reading what she calls "the good parts version" where she skips the material she didn't like the first time and reads the parts she liked.
But including a new release of a "literary fiction" sort of title isn't going to attract the average Target customer who is walking by. get the guys to pay attention by putting up titles concerning sports or Nascar and get the women to pay attention with romance titles and then they might actually sell a large number.
Most techno-geeks don't shop in Target technology departments (they do have some nice stuff though -- I've shopped there on occasion) and most people who want the latest titles from the NYTimes Bestseller lists don't shop there either.
I do hope that the Target product-placement makes for a huge increase in sales.