MobileRead Forums - View Single Post - Target stores to sell Sony PRS-505

duckeedoug · 09-13-2008, 02:55 AM

I hope that Target will actually have a working display. Once the customer actually see the screen I believe this a huge selling point for the reader. If the customer can't touch and see a working unit they equate it to LCD technology with the thought of why buy this product to read with when I can just use my laptop, cellphone, PDA, etc, Sony need to have a FAQ next to the display with the advantages and differences for the E-ink technology. Spelling out battery life, contrast, etc. The spelling out of the advantages would be a no brainer, and I'm sure that Sony's marketing dept has it all under control as it relates to the Target store displays.

09-13-2008, 02:55 AM	#8
duckeedoug Zealot Posts: 122 Karma: 160 Join Date: Mar 2008 Device: Sony PRS 505	I hope that Target will actually have a working display. Once the customer actually see the screen I believe this a huge selling point for the reader. If the customer can't touch and see a working unit they equate it to LCD technology with the thought of why buy this product to read with when I can just use my laptop, cellphone, PDA, etc, Sony need to have a FAQ next to the display with the advantages and differences for the E-ink technology. Spelling out battery life, contrast, etc. The spelling out of the advantages would be a no brainer, and I'm sure that Sony's marketing dept has it all under control as it relates to the Target store displays.