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I checked in the Target near my work on the way home tonight. The Sony Reader display was up, but...
About half the item slots were empty and had little silver circle stickers on them. I had noticed those at Target before and thought they meant an item was being discontinued!
I stopped one of the clerks in the electronics area to ask what was up, and he said the silver circles just meant that an item was "out of stock". When I asked how an item that was only supposed to be displayed beginning today could already be out of stock, he said that "lots of times they don't send us everything to go on an end-cap, but we have to set it up anyway because 'they' paid for it" (I assume the second 'they' means Sony paid for the benefit of an end-cap display).
So, they had Readers, gift cards, memory sticks, and three different (expensive) headphone sets. No "croc bags", no book covers (lighted or otherwise), no AC adapters. Interestingly, however, the book cover with light tag listed a $64.99 price, rather than the $69.99 price on SonyStyle. Everything else seemed to be listed at normal Sony prices.
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