Quote:
Originally Posted by cfrizz
Sony used to be the same way, but look how fast they fell after basically getting the whole ball rolling with ereaders. While they are still in the game, they certainly aren't at the top of the majority of peoples lists when it comes to getting a reader. And yet they make some of the nicest ereaders around at what most consider premium prices.
Everyone eventually gets their turn at the top of the pack and all of them eventually drop down once the thrill has worn off of the name. So Apples drop is coming, we just don't know when.
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Sony dropped the ball on eReaders by putting out superior hardware without the supporting infrastructure. Customer support was non- existent and their ebook catalog was much, much smaller than Amazon's. An eBook reader without ebooks isn't terribly useful. So they dropped the ball on the customer side. Apple doesn't have that problem. Where they really shine is the customer experience.
Rather obviously, if Apple doesn't continue to put out new products that appeal to customers, then they will be in trouble. Of course, the same could be said for any other company. Any company that rests on it's laurels or loses focus on what makes it successful is going to have a big fall. This happened to Apple early on when they fired Jobs and brought in the Pepsi salesman. We will see if Apple can keep it's focus without Jobs. It's way too early to know.