One of the things that a lot of Apple advocates fail to recognize is that it's impossible for Apple to take over the market. Companies like Google, Intel, and Microsoft have had a lot of success in market domination because they produce a relatively inexpensive component that other companies integrate into their products. Dozens of companies can make dozens of products that use those components and still come out ahead because they are targeting different segments of the market. Apple's problem is that it's difficult for one company to target those different markets. Part of the reason is that one market segment can dilute the value of another market segment (e.g. budget phones make high-end phones less valuable). Part of the reason is that it's difficult for a corporation to understand all of the needs of different markets. (Consider who Microsoft, Blackberry, and Apple serve. The different markets have different needs and the businesses only seem to understand one market well.) Of course, Android has flexibility because many vendors are contributing to it. The same can't be said for Apple.