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Bear in mind that more choices also equals more complexity. More complexity means greater support costs.
Now, it can be argued that Kobo has not yet hit the right balance between amount of choice and amount of complexity. But "as many optional choices as possible" is not likely to be that.
Also, keep in mind that we are not "most people." We are a fringe element of a much greater population. Placating us does not equal placating the majority. We are not representative of the majority.
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