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No, i think that every vendor will have its own spin on things like whether or not there is a title at the top of the page, and buyers may decide that they like one company's take on it over another, but that the old ePubs will disappear.
From what I have read on MR, not everybody is enamored of the way Amazon's Kindle books look/perform, either.
I am not giving Amazon anything, btw. I am just an end user with an interest in following the news, just like you.
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