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Originally Posted by Sregener
And therein lies the dirty little secret of ebooks. When you purchase one, you are not purchasing the book, but a license to the book.
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I'm a little baffled by your assertion that this is a secret. Eg, Amazon explicitly tell you in the Kindle T&C's:
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Unless otherwise specified, Digital Content is licensed, not sold, to you by the Content Provider.
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It really couldn't be stated any more clearly than that. It's really not Amazon's fault if someone doesn't bother to read the contract which they're agreeing to.