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I've done KDP twice. The first time, I worked with a publicist. The second time, I tried it on my own. I definitely had a better experience working with the publicist, and saw my books downloaded several thousand times both during the KDP run as well as after, earning a lot more than I would have otherwise. When I tried it on my own, marketing everywhere I could think to place it, I scored hundreds of downloads, not the thousands I'd experienced before.
I'm ambivalent about it. I recently republished my books via Smashwords, and I think I lost sales that I might otherwise have made through that site due to the prolonged period KDP requires. Three months is a heavy commitment, and even though they keep funding it, I'm wondering if it hasn't run its course already.
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