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I simply won't buy ebook novels for more than $6.99. There are more that I want in that price range than I have time to read so I'm not depriving myself. Besides by waiting often a book on my wish list drops into my buy range so why not wait and read some other books while waiting.
There are several authors who used to be paper autobuys that I feel are consistantly overpriced as ebooks. I haven't bought any of their books in several years. I won't either unless their prices drop. If they don't I don't much care, I've plenty of other authors to read.
Ebook price often doesn't seem to reflect demand at all. I've seem plenty of ebooks on Amazon with high prices and really bad Amazon Best Seller Rankings. Don't know if the rotten ranking is caused by the books themselves or the asked price but either way price is not reflecting demand.
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