Quote:
Originally Posted by Ekaros
If he uses his own name and is clear that it is his own work I don't see any issues.
There is many comparable situations and it's really quite regular to recommend once own services or place of work. If not done so and oposite is stated it might be even good to avoid such works or places.
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I agree completely. As long as there's no deception involved, why shouldn't an author recommend his or her own work? I would hope it would be done with some humility, though.