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I can see some value to modesty, but as long as it's disclosed as such, why on Earth would one NOT recommend their own book? I'd much prefer that to an author who DIDN'T think their book was worth recommending.
In college, while I had an issue with the financial motive, I certainly understood if a professor wanted to teach from a textbook that he wrote. What would it say about his work if he didn't?
For myself, other than articles in periodicals, I've only published one little primer. If someone happens to ask me for recommendations on an introduction to the particular topic of my primer, I'd likely suggest, among other works, my primer...cuz that's why I wrote it.
Although, I'd also be likely to offer them a free copy.
ApK
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