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Great discussion and thanks for the topic Bob.
I look forward to some sort of standards as I am getting quite fed up with not knowing what I'm getting until I'm well into the process (and this goes for more than RSS content or mobile reading; think cell phone contracts or just about any interconnectable consumer product).
Unfortunately I feel that monetization and advertising will interfere and make this a less than pleasant experience for everyone. But there will always be another niche group looking to make it better.
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