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According to Waterstone's staff, each store was sent four readers plus the demo model - no doubt flagship stores had more. Waterstones have 330 stores according to Wikipedia. Sales through stores possibly 3000, or a wildly extravagant 5000. That means 95,000 through the website...
100K sales means roughly one in every 250 households in the UK bought one by the first morning of the launch. I don't think so. And if there really were 100K new ebook purchasers around I suspect that rather than experiencing 'uplift' her website would have exploded.
Prepared to eat my hat but I suspect a nought has been added to the sales figure somewhere along the line.
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