I've mentioned more than once that I have tried and been unable to find a store selling a Sony Reader in my area (Long Beach, CA). Not my local Borders (including one not local to me), Target, Costco or Wal-Mart. I just wanted to see one in person.
Today, I went into my local Borders (less than a mile away) to pick up the e-ink issue of Esquire they didn't have on Monday. As I walked toward the magazines, something caught my eye and I stopped and stepped back. Low and behold is was a brand spanking new Sony Reader display out where it can be easily seen. It wasn't there when the store open on Monday but here it was today.
They still didn't have a real display version that I could touch, but they had a blown up version with a holographic image in it. The holograph was cool, though what it has to do with e-ink, I don't know. If you look at it from one side, you see the cover of
I am America (and so can you) and from the other side it's
The Other Boleyn Girl. Pictures from my cell phone below (crappy quality, deal with it
)
As I was checking out the clerk was talking about how cool the cover of the Esquire was. I explained to her that it was e-ink, the same as the Sony Reader... blank stare and no comment. I don't think the employees (at least not this one) know anything about eBooks and e-ink readers. <sigh>