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I expect ebooks to be cheaper than a hardcover book and keep that in mind when I'm purchasing ebooks. I certainly won't pay more for an ebook than the paperback price for the same title, that seems to be a fair price to me.
I do realize that once in awhile they might have a good sale on an overstock of a particular hardcover book. I'm overflowing with books though, I'd still buy the ebook version at that point if the hardcover was cheaper.
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