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Originally Posted by ilovejedd
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My mistake. Sorry about that.
So it looks like they started in the beginning of April (from the article). From their press release:
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... Kobo Inc., a global leader in eReading, today announced that its Family of eReaders is available for purchase directly at Kobo.com for customer in Canada and the United States. The world-class family of eReaders includes the award-winning Kobo Touch™, the Parent Tested, Parent Approved™ Kobo Glo and Kobo Mini E Ink eReaders, and Kobo Arc 7" Google-certified Android tablet. Kobo eReader accessories will also be available for sale online. ...
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For a "global leader" not to have an online tracking seems pretty deficient.