My reading habits have changed dramatically since I got an ereader.
I don't buy print books anymore, but then I don't buy ebooks from big publishers either because of the DRM.
What I read mostly now is books from the gutenberg site and from Indie authors who sell their ebooks DRM free.
So in answer to the question, I don't really buy either. If I could buy DRM free ebooks I would expect to pay less for the Ebook version. I would not pay the same price for an ebook as a pbook.
I would expect to pay roughly half the price.
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