I think direct ingestion would be the best approach. We could create Sigil capsules that newbies could take to imbue them with the knowledge they needed to get started.
It's not really rocket-science, here. And after a bit of exploratory ePub research, if it still seems like rocket-science to you (rhetorical device), then perhaps you're the type of person who needs to have ePubs created for them.
I'm all for people experimenting and picking up new skills (or on the other hand, discovering personal limitations), but I'm not certain from whence the "'all god's chillun' should be able to quickly and easily create beautiful, handcrafted ebooks" notion stems.
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