Quote:
Originally Posted by Nil Einne
I think a big question here is how do they get there in the first place? Saying the product needs to cost less than 200USD is fine, but unless they're producing them in high volumes this may be difficult (possibly even if they're in volumes), and even if we assume there is guaranteed market demand, they still need the money to makes those large orders. Of course this highlights another problem, if there is that guaranteed market demand, then getting the money should be easy, a venture capitalist firm or heck even a bank would jump at the chance to give them the money, but in reality there's no way you can guarantee market demand, in this particular case even Onyx must know it's likely such a risky more. (In fact if somehow there is 'guaranteed' market demand, the funders may consider the risk that someone else would notice and fill that demand first or better.)
In other words, it's a chicken and egg scenario. Onyx may be able to do good things if they had lots of cash, but without lots of cash, most scenarios you can come up with for how they can make lots of cash fail because they need lots of cash or at least credit to make that cash. This is of course a common problem in business. (I'm not saying it's impossible, clearly many companies do it all the time, that's how they get successful.)
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I agree, this is probably the problem Onyx is facing. However, if the demand exists, then it should be possible to prove this using market surveys. The results can then be used to obtain funding. Of course, it is certainly possible that I am only imagining the demand based on my own preferences, and the demand is not really there :-) Would be fun to know.