Quote:
Originally Posted by Auricle
So, anybody who was expecting the ereader sales to look like tablet/smartphone sales was misguided, and any company who was expecting to build a business based on that is now realizing the error of their ways. But does that mean there is no sustainable market or business model? No, but there may be a closing window of opportunity for the industry as the multifunction tablet/smartphone industry may and will probably evolve to the point that having a separate single purpose ereader becomes truly redundant (i.e. the advantages of an ereader over a tablet/smart phone disappear - those devices become lighter, longer battery life, better screens, etc. etc.).
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It's also important to keep in mind that, at least for Amazon and B&N and, I think, Kobo, the goal behind selling the e-readers is really to sell books. The e-readers itself is more or less a break-even proposition.
People don't replace their razors very often, but they are always replacing their blades.