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If I am looking at paper books, the cover can give me an idea of what the book is about (assuming the subject is not obvious from the title) - if there is a picture of a gun, it's probably a mystery or thriller; a picture of a barely-dressed person with hair blowing in the wind probably indicates a romance; etc.
When I'm looking at ebooks on the Overdrive library or Sony store, I'm usually looking under a particular category so I already have some idea what the book is about and am less likely to notice the cover.
Once it's on my ereader, I really don't pay attention to the cover. Small black-and-white thumbnails just aren't that exciting. Some library books I've had don't have pictures, just titles, and given the small thumbnail size, those can actually be easier to see than the ones with complicated cover art obscuring the tiny words.
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