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The box contents show that this is the basic package, as sold by bookeen and pixmania at approx £269, plus the latest leather cover at £30. (Pixmania, btw, is also a French company).
Given that the WHS price just jumped by the amount of the cover, along with the cost breakdown by Tompe, this makes me think that the basic package only is what they really thought they were selling. Still a rock-bottom price, though, and a very good deal.
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