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It's not targeted at the people who read paperbacks most of the time, it's geared towards business users who need to take a lot of 8 x 11 papers with them for reading and who probably carry a briefcase with them.
For example, I have so often seen attorneys carrying around cases files in boxes ... sometimes three or four banker's boxes at a time ... to and from court. This is the type of person who needs one of these types of reader, so they can carry most or all of their documents with them without lugging around 200 pounds of materials.
No ... I'm not kidding 200 pounds is very common.
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