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I paid around £285 in June for a Gen3 and don't regret it for a second, though I pondered the purchase for a while before diving in. I've just ordered another from WHSmiths as a present for my wife, as at that price it's really a no-brainer; agreed, £150 is still a decent sum of money, but it's less than a half-day fee for me personally, and a lot closer to my 'impulse-buy' threshold than £285 was.
I think it's entirely possible that Smiths are selling this at a loss or near-loss, and many of the possible reasons have been referred to earlier in this thread. To be honest, I'm still half-expecting Smiths to come back to me with a 'whoops! sorry, made a mistake!' email but I'm in no hurry and am prepared to wait it out and see what happens.
So on that basis, no, I don't feel cheated at all!
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