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I can see Amazon giving away a Kindle Fire to everyone who signs up for Amazon Prime. If you have a Kindle Fire and Amazon Prime you're more like to purchase items from Amazon. Therefore, every time you buy something it is an up sell. You don't need to pay for advertisement b/c it's your product. You're the gatekeepers of all your users.
One day when you load your Fire you get a $10.00 coupon that can be used on any Amazon purchase. Game over. Good luck Walmart.
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