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I truly don't know whether there's hard data to back it up, but it does seem to be a trueism in the publishing world, that boys won't read books by female authors. (note I specify "boys" here - most men of my acquaintance don't have this issue, although seems to me that some here have said flat out that they won't read books by female authors - that post may be one of the ones removed, though because I can't find it now).
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