Amazon must be smoking something...I mean MORE than usual!
I was just looking up a book and the ebook price was $11...but it has a new HARDCOVER for $7 (fulfilled by amazon)

I might be willing to pay $7 for a book...maybe...but it is not one of those collectable author's/series that is worth my valuable wall space. I am certainly not going to pay $11 for it....so....another lost sale. Sucks for the author because I usually enjoy her books.