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They don't mind "Other books by John Doe" as long as there is no price or reference to purchasing them. Any decent ad for another book is going to use the word "purchase" or "buy" so they get nixed in lieu of sending it back to the Design department for redesign.
I just think there's no way around extra work in removing the ads for just the epub file being sent to Apple. I was hoping there was a way around it but they're outnumbered almost 7 to 1 by distributors that will accept the epub with the ads in it. Right now Apple is the exception to the rule I guess.
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