Quote:
Originally Posted by BeccaPrice
The problem is, with a few exceptions, men don't read books by women writers. If I spend a bit of time googling, I'm sure I can find the research on this. My understanding is that JK Rowling used her initials so that boys wouldn't be turned off by "girls' books".
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Do we have any research and statistics on this? Maybe it's appropriate when marketing to children still sorting out gender identity issues (I personally don't think so, but I'll concede it without proof). But I don't believe men don't buy books written by women. Could it be an artifact of the publishing industry beliefs and not of the buying public? If so, it wouldn't be the first time an industry's standards and practices were at odds with facts. It would be interesting to find out how "Joanne" became "J".
I think of myself as a regular sort of guy (don't we all though?), and I know that I am much less likely to buy a book by a person named with just initials than I am by a woman.