Quote:
Originally Posted by fjtorres
Jobs was very effective at diverting attention from mistakes.
Cook has been following the same development schedule but without the safety net of being able to get folks to ignore the man behind the curtain.
One lesson Cook should take from Jobs is to up his arrogance quotient when representing Apple. Jobs would never have apologized for Apple Maps; he would've blamed it on the road builders. 
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I don't really think that's the case, Steve is on record saying at a keynote, how can you trust us with icloud when we brought you mobileme, and he was under no pressure then to admit a mistake. Similar with the iphone debacle, which was as close to admitting a mistake as he could without completely ruining sales of the device.
Cook's problem wasn't in the apology, but that he let maps out of the door to begin with.