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I read an interesting article that suggested that the problem is that there's no new product to excite the people. Previously there was the ipod, iPhone and iPad. Each would follow a cycle where they take off and make huge amounts of money and then sales would level off and competitors would finally catch up somewhat and then Apple would release their new amazing product that no one knew they wanted. Well we've sort of hit that point and even though Apple is still selling a lot of ipads and iphones there's no revolutionary product on the horizon.
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