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Only Amazon has realised that having to tether your ebook reader to your computer with a cable or plug in memory cards creates a serious obstacle for many users.
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I have to agree with him here. Having been TA for a computer typing class in high school, and been generally helpful in my other computer classes (mostly graphics related) in college, I know full well how skittish many people are around them. If they're not sure how to do something, often they won't even try. Or they will try, make a mistake, and end up too frustrated to try again.
The most common problem I would help people with was actually transferring files to and from an external media (which is essentially what you're doing when you hook up a Reader or Cybook).