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It isn't even a debate in Canada. If you want to borrow library books, you need a device that supports ePub since (as far as I know) Kindle hasn't extended library lending outside of the US. Kobo may not be the only option on this front, but it is certainly the big one.
Even if they did address library lending, there are geographic restrictions on sales that lead consumers to choose Kobo over the Kindle.
Neither of those issues involve the merits of the devices or the vendors, yet still results in people buying one over the other.
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I received my Aura HD the other day. I've had a couple people locally ask me which e-reader I prefer, given the ads they've seen on TV & online, since they have seen me reading. And I usually ask them if they prefer to buy books or use the library. For library users, the Kobo devices, or Sony, are nearly the only choices. Kindle just isn't supported well for us locally. But if you buy your books, then it's a matter of the better bookstore etc. Makes it easier to choose. I love the Aura, the light is great, the fonts & sizes are good. I have no complaints, it does what it is supposed to do and delivers my stories without the big heavy bookbag to tote around.