I just completed it. It took about 15 minutes to complete. It focused on reading habits, social aspect of reading, the devices you own, the brands you trust. It also ask how important price of the books and device are and reasons for your purchase...Etc..etc..etc..
There was a lot of different things in the survey.
I think it was a little early for me to take it. I haven't even finished my first cup of coffee!
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